Released on = February 27, 2007, 6:29 am

Press Release Author = Vertical Measures

Industry = Marketing

Press Release Summary = Vertical Measures Leads is a mortgage leads generator
focused on providing the highest quality leads on an exclusive basis - period. The
company operates its own call center where they generate premium leads for their
clients. The company's unique standards, such as refined telemarketing techniques
and exclusive leads purchasing plans, ensure that they match up brokers and
potential borrowers who will meet each other's needs. For more information, please
visit www.VerticalMeasuresLeads.com or call toll free 866-566-6100.

Press Release Body = Mortgage Leads Generator Builds Exclusive Clientele
Vertical Measures Leads, a mortgage lead generator, prefers quality over quantity
when it comes to their clients.


February 19, 2007 - Phoenix, AZ. Vertical Measures is not your average mortgage
leads generator. The company has announced an intention to bring higher standards
to their slice of the mortgage leads industry: rather than working with any mortgage
broker willing to buy a lead, Vertical Measures Leads will select their brokers
carefully in order to ensure a long-term partnership and maximized return on
investment for both parties.

In addition, Vertical Measures is raising the bar when it comes to the actual leads
themselves. Every lead is really a nearly completed application, thus creating
closing rates that hover around 15%, which is up to five times better than the
typical mortgage lead.

"We believe in running a quality business, which is why we've implemented these
standards," said Craig King, a Senior Partner with Vertical Measures. "We only
bring on mortgage brokers who have been in the industry for at least two years, and
have the experience and resources necessary to handle 300-plus leads a month. In
return, they will receive the highest quality, exclusive mortgage leads in the
industry."

The key to the company's high quality leads is the mini-1003 that is originated in a
verbal conversation where their agents spend up to 45 minutes with the prospect and
collect up to three full pages of data for the loan officer. These leads are from
prospects actually interested in a loan who took their time to complete an
application over the phone. These leads are not resold, they are generated for
their client's exclusive use.

With more and more lead capture websites infiltrating the industry, buying leads is
becoming a primary way of doing business in the mortgage industry. Many brokers
rely on a mortgage lead generator to gather lists of potential borrowers for them.
However, if a mortgage broker doesn't have enough experience or resources, borrowers
may be getting less than they deserve.

A mortgage leads company with standards is a unique concept. In an industry that is
quickly becoming automated and Internet-based, most lead generation companies accept
any client who is willing to pay their price, acquiring mortgage brokers equally as
quickly as they generate leads via online forms.

This is where Vertical Measures is different. "We can't in good conscience sell a
borrower's information to a broker who has a reputation for making bad deals or
never following up," said King. "Just as it's our job to screen potential borrowers
for our clients, it's also our responsibility to ensure that our clients will take
good care of those borrowers."



Web Site = http://www.VerticalMeasuresLeads.com

Contact Details = For more information about Vertical Measures, please visit
www.VerticalMeasuresLeads.com or call toll free 866-566-6100.